Kroger Launches Round-Up Fundraising Opportunity for Shoppers

In response to on-going community needs, Kroger is now inviting customers to help bring food to the tables of their hungry neighbors with its Round-Up fundraising campaign, which will be available in all stores beginning Monday, March 5, 2018. Shoppers will now have the option to “round up” their total grocery purchase at the cash register, with 100% of the funds benefiting Kroger Cincinnati/Dayton’s three Ohio-based food bank partners: Freestore Foodbank, Shared Harvest, and The Foodbank.

“We are very excited to bring this fundraising opportunity to our customers throughout Ohio,” said Ken McClure, Midwest regional corporate affairs manager of The Kroger Co. “One in six people in our state struggles with hunger, and Kroger’s Round-Up campaign will help ensure that fewer Ohio families go hungry throughout the year.”

“To solve a problem as big as hunger, it takes the entire community coming together,” said Kurt Reiber, Freestore Foodbank President and CEO. “Our hometown is a vital asset, including the generous support of partners like The Kroger Co. We look forward to continuing our work together to help ensure that local children and families have enough to eat. Together, we can solve hunger and help keep our communities healthy and strong.”

Round-Up is part of Zero Hunger | Zero Waste, a national effort introduced by The Kroger Co. to end hunger in the communities Kroger calls home and eliminate waste across the company by 2025.

A partnership between Kroger and Freestore Foodbank